The rule concerns customer equity-order protection. Its price, side, size and exception conditions matter more than the slogan “customers first”.

What the primary record establishes

Under FINRA Rule 5320, a member holding an unexecuted customer equity order is generally prohibited from trading the same security on the same side for itself at a price that would satisfy that order, subject to the rule’s conditions and exceptions. FINRA Rule 5320 — Prohibition Against Trading Ahead of Customer Orders ↗

The stated alternative requires immediate subsequent customer execution up to the proprietary trade’s size at the same or a better price. The rule also requires a written, consistently applied methodology for execution and pending-order priority. FINRA Rule 5320 — Prohibition Against Trading Ahead of Customer Orders ↗

What the distinction changes

A review therefore needs a sequence of events, rather than just a daily total. A proprietary fill and a customer fill can coexist while leaving questions about timing, executable price and protected quantity.

WFN’s analytical focus is the matching condition: security, side, price and size must be compared before treating two trades as equivalent. An end-of-day average can conceal information necessary for that comparison.

What to check before drawing a conclusion

The supplementary material contains exceptions, including provisions for institutional or large orders and information barriers. Their conditions must be examined; an exception label alone is not evidence that its requirements were met.

Retain the customer instruction, receipt time, proprietary execution and any customer allocation with the relevant disclosures. This is a source-based explanation of a U.S. equity rule, not a conclusion about a named broker or a universal retail-FX execution standard.