Meta Expands Smart Glasses Portfolio with Oakley and Prada Collaborations, Strengthening Luxottica Partnership

Meta Expands Smart Glasses Portfolio with Oakley and Prada Collaborations, Strengthening Luxottica Partnership

Meta, in collaboration with EssilorLuxottica, is preparing to launch new AI-powered smart glasses under the Oakley and Prada brands, CNBC reports.

This move follows the remarkable success of Meta’s second-generation Ray-Ban smart glasses, released in partnership with Luxottica in 2023.

Meta Expands Smart Glasses Portfolio with Oakley and Prada Collaborations, Strengthening Luxottica Partnership

The upcoming Oakley smart glasses are designed specifically for athletes and active users, featuring enhanced weather resistance compared to the Ray-Ban models.

These glasses are expected to retail for around $360, reflecting their durability and specialized design.
The Oakley version will incorporate technology similar to that found in the 2023 Ray-Ban Meta glasses but with a camera placed centrally on the frame to better suit sports activities like cycling and skiing.
In addition to Oakley, Meta is venturing into the luxury fashion segment by collaborating with Prada.

This partnership follows Prada’s recent extension of its licensing agreement with Luxottica for another ten years, covering the production and global distribution of Prada eyewear.
Prada’s signature thick frames provide an ideal structure to house the necessary smart glasses components, such as microphones and chips, making it a fitting partner for Meta’s wearable technology.

Meta has already teased the Oakley launch on social media, creating an Instagram account titled “Oakley | Meta” with a profile hinting at a June 20 release.

While details about the Prada smart glasses release date remain undisclosed, this collaboration marks Meta’s first significant step towards integrating its AI smart glasses technology with high-end fashion brands beyond Ray-Ban.
Since their initial partnership in 2019, Meta and EssilorLuxottica have steadily expanded their smart glasses offerings.

The second-generation Ray-Ban Meta glasses, launched in 2023, feature Meta’s AI voice assistant and smartphone connectivity, allowing users to recognize landmarks, access recipes, send voice messages, and more.
The success of these devices has driven Meta to plan a broader product lineup, including a more robust third-generation Ray-Ban model expected to debut during the upcoming holiday season.
The smart glasses market is becoming increasingly competitive, with companies like Alphabet partnering with Warby Parker and Snap developing sixth-generation AR glasses.

Meta’s expansion with Oakley and Prada underscores its ambition to lead in this evolving space by catering to both active consumers and fashion-conscious users.
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